We've won (mais oui, mes chers) and a swathe of East London will be transformed into a wonderland of residential and commercial loveliness.

The Eastern Quarter will be changed for the better, for the reshaping of the land just north of London’s Docklands is earmarked as the natural overspill area for an overstuffed capital.

East London is set to become the gateway for the Thames corridor housing master plan. Some 300,000 new homes are to be constructed in the South East in the next 10 years. Over 120,000 of these will be built along the Thames Gateway; a 42 mile-long stretch east along the river from Stratford, across southern Essex and north Kent.

Within this Gateway “patch”, five areas will fill out with new homes: Stratford and the Lower Lea will see 15,000 new units; Barking and Dagenham another 15,000; North Kent Thameside some 25,000 new homes; Greenwich, Woolwich and Thamesmead a further 20,000; and the Medway Riverside in Kent an additional 10,000 homes.

When the Olympic bandwagon rolls into East London, the rewards will be greatest for those who chose to invest here in advance of the opening ceremony. Invest wisely in East London now and you could stand to make a killing.

By 2007, Stratford will boast its own terminal, whisking travellers to Brussels in just two hours. This will be an international location, with a huge shopping centre coming in 2008. Houses valued here at £200,000 today could be worth £400,000 by then.

It should be a win-win story all round: thousands of contractors and sub contractors would be needed to deliver the Games – those in construction, manufacturing and service provision are probably already weak with excitement.

Indeed, the £6bn economic multiplier will make more than property investors rich. The Lower Lea Valley, one of London’s most underdeveloped areas, will be transformed beyond all recognition, bringing not only the biggest Olympic Park to be built in Europe for over 150 years, but securing 12,000 new jobs, 9,000 new homes and improved transport

Canny investors have already bought into an ugly duckling East End, but it's not too late to profit from the investmet spin-off surrounding the build of the 500-acre Olympic park - the largest built in Europe in 200 years. Lower lea Valley is set to be transformed into a thriving cityscape; there will be rejuvenated waterways and parks; a 9000 capacity car park/rail from Ebbsfleet to Olympic Park in 10 minutes.

Yes, East Londoners will profit big time but the outright winners will be those smart enough to capitalise long before the national anthem is sung.